Jamshedpur: Croma, India’s first and trusted Omni-channel electronics retailer from the Tata Group, has announced its most awaited Summer Sale, offering customers a chance to avail a host wide range of home appliances.
The expectation of early onset of summer and scorching heat have made this Summer Sale an opportunity to get homes ready to tackle the heat.
Customers can avail of up to 45% off on a wide range of air conditioners, room coolers, refrigerators, and much more during the Summer Sale. Croma has introduced a wide range of Air conditioners to choose from.
Customers can pick from 350+ ACs, 450+ refrigerators with exchange & upgrade benefits, cashback offers and up to 18-month EMI options.
From split ACs starting at just Rs. 27,990 to Room Coolers starting at Rs. 5,990, and Croma Frost Free Refrigerators starting at Rs. 21,990, the Summer Sale has everything for everyone to beat the heat. For customers seeking upgrade to larger refrigerators there are Side-by-Side 630L Convertible Refrigerators starting at just Rs. 64,990. Customers can get expert advice from staff at Croma stores for the right cooling solution which fits their need.
But that’s not just all! The Summer Sale also offers incredible deals on Juicer Mixer Grinders, Fans, and other appliances. Croma has left no stone unturned in providing customers with the best deals and the latest technology this summer.
Croma’s Magical Summer Sale offers customers significant discounts on a range of appliances and provides a glimpse into the last year’s hottest trends in North Indian cities.
According to Croma’s summer trends last year, a majority of AC buyers 59% preferred 1.5 ton, with New Delhi having the highest percentage of 75%, while 6% of buyers opted for 2-tonnage ACs, primarily in Kolkata and Gurgaon. Window ACs were most popular in New Delhi with 41% as compared to other cities.
On the other hand, Frost Free refrigerators <300L saw the highest penetration in Noida 31 %, while Mumbai and Noida saw the highest penetration of Refrigerator Frost Free >400L with 16%. In the case of Side-by-Side refrigerators, Gurgaon had the highest penetration rate of 8%. Interestingly, half of the refrigerators sold were purchased using card payments.
